Apple vs. Dell, brand-image

I imagine the marketing-psychology stuff runs pretty deep here: I present for comparison a current Dell advertisement for their video chat system, and two Apple promotional screenshots of their video chat sytem:

Dell

Dell: You see them, they see you

Apple

Apple: Video Chat with Aki

Apple: Video Chat with Sarah

And, to add some politics into the mix, I’ll just note that (allegedly) Michael Dell’s political donations are 89.4% Republican, while Steve Jobs’s are 99.6% Democratic.

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