Archive for the 'mac' Category

Apple vs. Dell, brand-image

Sunday, November 4th, 2007

I imagine the marketing-psychology stuff runs pretty deep here: I present for comparison a current Dell advertisement for their video chat system, and two Apple promotional screenshots of their video chat sytem:

Dell

Dell: You see them, they see you

Apple

Apple: Video Chat with Aki

Apple: Video Chat with Sarah

And, to add some politics into the mix, I’ll just note that (allegedly) Michael Dell’s political donations are 89.4% Republican, while Steve Jobs’s are 99.6% Democratic.

iPhones

Wednesday, October 3rd, 2007

It’s all iPhones at work at the moment. I got to play with one for a few minutes, so I finally got to try out my Fortune iPhone-web-interface, mentioned previously:

iPhone running fortune

Something interesting that I hadn’t been able to visualise before was “viewport” scaling: The browser de-couples the physical screen resolution from the page’s virtual resolution. When you visit a web page, the browser simulates a relatively large window, and then scales the resulting page down so it fits on the screen, but is very small. If you’ve already designed with a small screen in mind, you end up with a lot of wasted space unless you tell the browser (via a meta tag) that you’d like it to pretend a smaller window size (resulting in less scaling). See Apple’s iPhone-Safari dev notes for a proper explanation.

Here’s Fortune with a specified virtual window width of 600 pixels:

Fortune on the iphone

And here’s what it looks like without a specified viewport width:

Fortune on the iphone before viewport scaling

Incidentally, the viewport width seems to stay constant when the orientation changes: If you rotate to landscape, the page image zooms in somewhat so that it can still fill the screen without becoming any wider in terms of the virtual browser window (i.e. the viewport width is preserved).