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	<title>maebmij's blog &#187; mac</title>
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	<link>http://maebmij.org/blog</link>
	<description>stuff having to do with James Ballantine</description>
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		<title>Apple vs. Dell, brand-image</title>
		<link>http://maebmij.org/blog/2007/11/04/apple-vs-dell-brand-image/</link>
		<comments>http://maebmij.org/blog/2007/11/04/apple-vs-dell-brand-image/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 08:20:31 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[computers]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://maebmij.org/blog/2007/11/04/apple-vs-dell-brand-image/</guid>
		<description><![CDATA[I imagine the marketing-psychology stuff runs pretty deep here: I present for comparison a current Dell advertisement for their video chat system, and two Apple promotional screenshots of their video chat sytem: Dell Apple And, to add some politics into the mix, I&#8217;ll just note that (allegedly) Michael Dell&#8217;s political donations are 89.4% Republican, while [...]]]></description>
			<content:encoded><![CDATA[<p>I imagine the marketing-psychology stuff runs pretty deep here: I present for comparison a current Dell advertisement for their video chat system, and two Apple promotional screenshots of their video chat sytem:</p>
<h3>Dell</h3>
<p><img src="http://maebmij.org/~jim/pics/dell-youseethemtheyseeyou.jpg" alt="Dell: You see them, they see you" /></p>
<h3>Apple</h3>
<p><img src="http://maebmij.org/~jim/pics/ichat-videochatwithaki.jpg" alt="Apple: Video Chat with Aki" /></p>
<p><img src="http://maebmij.org/~jim/pics/ichat-videochatwithsarah.jpg" alt="Apple: Video Chat with Sarah" /></p>
<p>And, to add some politics into the mix, I&#8217;ll just note that (allegedly) <a href="http://www.newsmeat.com/billionaire_political_donations/Michael_Dell.php">Michael Dell&#8217;s political donations</a> are 89.4% Republican, while <a href="http://www.newsmeat.com/billionaire_political_donations/Steve_Jobs.php">Steve Jobs&#8217;s</a> are 99.6% Democratic.</p>
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		<title>iPhones</title>
		<link>http://maebmij.org/blog/2007/10/03/iphones/</link>
		<comments>http://maebmij.org/blog/2007/10/03/iphones/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 09:54:26 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[computers]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[tech]]></category>

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		<description><![CDATA[It&#8217;s all iPhones at work at the moment. I got to play with one for a few minutes, so I finally got to try out my Fortune iPhone-web-interface, mentioned previously: Something interesting that I hadn&#8217;t been able to visualise before was &#8220;viewport&#8221; scaling: The browser de-couples the physical screen resolution from the page&#8217;s virtual resolution. [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s all iPhones at work at the moment. I got to play with one for a few minutes, so I finally got to try out my <a href="http://maebmij.org/fortune">Fortune iPhone-web-interface</a>, mentioned <a href="http://maebmij.org/blog/2007/07/10/fortune-for-iphone/">previously</a>:</p>
<p style="text-align: center;"><img src="http://maebmij.org/~jim/pics/iphone-fortune-full.jpg" alt="iPhone running fortune" /></p>
<p>Something interesting that I hadn&#8217;t been able to visualise before was &#8220;viewport&#8221; scaling: The browser de-couples the physical screen resolution from the page&#8217;s virtual resolution. When you visit a web page, the browser simulates a relatively large window, and then scales the resulting page down so it fits on the screen, but is very small. If you&#8217;ve already designed with a small screen in mind, you end up with a lot of wasted space unless you tell the browser (via a meta tag) that you&#8217;d like it to pretend a smaller window size (resulting in less scaling). See <a href="http://developer.apple.com/iphone/designingcontent.html">Apple&#8217;s iPhone-Safari dev notes</a> for a proper explanation.</p>
<p>Here&#8217;s Fortune with a specified virtual window width of 600 pixels:</p>
<p style="text-align: center;"><img src="http://maebmij.org/~jim/pics/iphone-fortune-close.jpg" alt="Fortune on the iphone" /></p>
<p>And here&#8217;s what it looks like without a specified viewport width:</p>
<p style="text-align: center;"><img src="http://maebmij.org/~jim/pics/iphone-fortune-orig.jpg" alt="Fortune on the iphone before viewport scaling" /></p>
<p>Incidentally, the viewport width seems to stay constant when the orientation changes: If you rotate to landscape, the page image zooms in somewhat so that it can still fill the screen without becoming any wider in terms of the virtual browser window (i.e. the viewport width is preserved).</p>
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